Caribbean Airlines’ marketing and advertising takes on a new look with the unveiling of one of several billboards and corporate signs in the Piarco area. The new campaign evokes the tone and premise of the CAL brand and its tagline… “the warmth of the islands”. The golden tones of the background, along with the blue, purple and pink coloured bands create warmth and momentum, all coming together with the friendly welcoming smile of a recognizable CAL team member, synonymous with the service our passengers expect.

The messages in this campaign will focus on our destinations and the promotion of our website to push online sales and services. This branding will be used system wide as CAL prepares to roll out its campaign into North and South America and its regional markets. The intention is to make Caribbean Airlines the preferred carrier for vacation and business travel to and from the region. Starting in Trinidad, more billboards will be unveiled across Trinidad and Tobago including, the Foreshore in Port-of-Spain, Chaguanas and San Fernando.

Newly branded billboard located at CAL Head Office, Piarco, Trinidad.

Visual concepts and messages are all customized to meet the needs and expectations of our customers. Several billboard concepts have been created for our North and South American and regional markets. A newly designed branded easel and bunting print, will be used to highlight the airline’s tactical messages at promotional events. Look out for more updates and photos as billboards of the new look CAL campaign are rolled out system wide. Also feel free to give feedback and share your ideas via email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Upcoming billboards, bunting and easel print for the new CAL “feel the warmth of the islands” campaign.